When optimizing your business website for the various search engines, one of the things that you should constantly take into account is the article writing process. While most so-called SEO specialists out there simply write low quality articles then spin and re-spin their content, expert marketers know that fresh and original content is a good way to bring your site to the top.
However the question is, how will you write good content in the form of blog posts, pr announcements, and copywriting pieces?
The answer to the question above can't be answered in a simple sentence. There are several factors that determine whether a particular little bit of content is favourable for search engine marketing or not. In the last two years, the web landscape has changed considerably. The Panda and Penguin updates of Google forever changed the way webmasters create, post and share their content to their intended users.
What's considered "marketing with articles" techniques before can be very well considered as spamming today.
In order to avoid being slapped by the search engines along the way of pushing your articles, and to ensure that your website reaches the very best of search engine results immediately, follow the tips below:
1. Avoid keyword spamming. Gone were the days when content writers can simply write fluffy sentences and stack almost all their keywords in your body of this article using keyword density guidelines. Today, se's no more gives value to your articles predicated on keyword density alone. Relevance and proper placement are a lot more important factors nowadays instead of the number of keywords on your own article.
2. Write for people rather than for search engines. Always remember that even though you are using your content to market your organization on the internet, you're still writing for folks and not for the search engines. This is the reason why you cannot afford to possess silly grammatical mistakes, wrong information, or misleading facts in your articles. When you realize that you are writing for a crowd and not for computers, it will be possible to create more responsibly.
3. Promote through social networking channels. Many marketers write well written articles but they don't take the excess effort to advertise those articles. Subsequently, they don't obtain the traffic and sales they could have had. A very important thing to do is bookmark your articles in social sites and share them on Facebook. By encouraging people to like your content, you generate plenty of social buzz to your articles. This is very good for SEO.
4. Use the services of a freelancer or expert content writing company. As your site grows in profit and traffic, you will find that you will require a constant supply of fresh content to keep your foothold. Rather than sweating it all on your own, look for reliable content writing services or companies who can produce blog posts, articles, press releases and ads in your stead. Outsourcing successfully to an authorized provider will multiply your results by way of a great percentage.